This document discusses how people are influenced by their peers and are more likely to purchase products or services that are recommended by friends or acquaintances. It also emphasizes that individual actions and choices can positively impact others.
![]](https://image.slidesharecdn.com/201304whatsthefuturepfbusiness-130520093428-phpapp02/85/201304-What-s-the-Future-of-Business-3-320.jpg)
![[“INFLUENCE
COMES FROM
THOSE WE
KNOW”]](https://image.slidesharecdn.com/201304whatsthefuturepfbusiness-130520093428-phpapp02/85/201304-What-s-the-Future-of-Business-16-320.jpg)
![[“PEER
RECOMMENDATIONS
DRIVE
SALES”]](https://image.slidesharecdn.com/201304whatsthefuturepfbusiness-130520093428-phpapp02/85/201304-What-s-the-Future-of-Business-17-320.jpg)
