To deliver sustainable growth, retention and service strategy, organisations must fully explore the silent voices of their customers trapped in their ever increasing pool of unexplored data.
However, turning data into readable information and then to actionable knowledge, is a painstaking process that requires deploying 'relevant' data points in a contextual sequence and feeding the insight back into the decision loop.
In a nutshell, the key to customer success strategy is in deep-learning the journey and not just the transactional outcome.
A step further is the automatic identification and separation of what is actionable and what is down right interesting but impractical to impleme...
To deliver sustainable growth, retention and service strategy, organisations must fully explore the silent voices of their customers trapped in their ever increasing pool of unexplored data.
However, turning data into readable information and then to actionable knowledge, is a painstaking process that requires deploying 'relevant' data points in a contextual sequence and feeding the insight back into the decision loop.
In a nutshell, the key to customer success strategy is in deep-learning the journey and not just the transactional outcome.
A step further is the automatic identification and separation of what is actionable and what is down right interesting but impractical to impleme...
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