Personal Information
Organization / Workplace
Brussels Area, Belgium, Begium Belgium
Occupation
Strategic Planner at Colruyt Group
Industry
Advertising / Marketing / PR
Website
http://www.colruytgroup.comAbout
Broad entrepreneurial local & international experience in Marketing, Communications and Advertising. Driven by strategic planning. Able to bring full creativity and ROI together into a relevant consumer storytelling. Using the latest insights from cognitive science (Consumer Psychology)
My motto: "fuel for business & best practices".
Specialties:
* Brand Strategic Planning & Change management. Defining the layers of the brand (& business model) that will make it a compelling force (Brand Equity, Positioning & Creative territory), disruptive innovation.
* Marketing & Communication strategy
* Research & cognitive science (Consumer psychology)
* Brand Activation (Sales Promotions)
* Medi...
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