A Creative Analysis of 10 Winter Games Logos
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Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event thats already occurred nearly 20 times? Every four years, designers from host countries around the world create a new logo for the Winter Olympics. These logos must to represent the spirit of the games, highlight the winter season, and reference the host countrys unique heritage. What should be in a logo like that? To better understand these logo design trends, we analyzed the 10 most recent Winter Games logos. Heres what we found.
A Creative Analysis of 10 Winter Games Logos
- 1. from the A Creative Analysis of 10 Log Winter Games The 鍖rst Winter Games were held in 1924 in Chamonix, France. Since then, many logo designs have been created to represent this global ceremonious event. To learn about trends and patterns, we reviewed the 10 most recent designs. Here's what we found.
- 2. Sans serif font for the city name. Icon logo style. Central emblem symbolizes a stylized snow鍖ake. Five ceremonial rings featured above the icon. Gam of Sarajev , 1984
- 3. Gam of Calgar , 1988 Shape of a maple leaf woven in to represent the Canadian 鍖ag. Sans serif font for the city name. Five ceremonial rings featured above the icon. Stylized "C" le ers represent Canada and Calgary. C Icon logo style.
- 4. Icon logo style. Gam of Albertvill , 1992 Sans serif font for the city name. The 鍖ame hovers over stripes of the French 鍖ag. Emblem is the Savoie 鍖ag (the department of Albertville) in the shape of a 鍖ame. Five ceremonial rings featured below the icon.
- 5. Flower petals in the form of athletes prac cing winter sports. Sans serif font for the city name. Five ceremonial rings featured below the icon. Gam of Nagan , 1998 Flower has also been interpreted as a snow鍖ake, inspiring the name snow鍖ower. Icon logo style. Emblem represents a 鍖ower.
- 6. Icon logo style. Gam of Sal Lak Cit , 2002 Sans serif font for the city name. Emblem also symbolizes the sun rising over a mountain. Emblem represents a snow鍖ake. Five ceremonial rings featured below the icon.
- 7. Modern sans serif font for the city name. Gam of Torin , 2006 Building displayed with representa ons of white and blue ice crystals. Icon logo style. Emblem shows a stylized image of the Mole Antonelliana, an iconic landmark of Turin. Five ceremonial rings featured below the icon.
- 8. Five ceremonial rings featured below the icon. Gam of Vanco er, 2010 Sans serif font for the city name. Inukshuk 鍖gure uses the colors of the games. Emblem represents an inukshuk, a stone cairn built by the Inuit people. Icon logo style.
- 9. Futuris c sans serif font for the city name. Gam of Soch , 2014 First logo to include a web address. Wordmark logo style. Le ers of 2014 mirror the le ers of Sochi, resembling a re鍖ec on on water. Five ceremonial rings featured below the icon. This re鍖ec on of water is believed to represent Sochi's loca on on the Black Sea.
- 10. Icon logo style. Sans serif font for the city name. Second character symbolizes a snow鍖ake and ice. Emblem is made of the shapes of two characters in the Korean alphabet. Five ceremonial rings featured below the icon. Two characters are the 鍖rst consonants of each syllable in the name PyeongChang. First character represents harmony of the elements heaven, earth, and human. Gam of Pyeon Chan , 2018 PC
- 11. Which features are most popular in Winter Games logos? Symbolism that's unique to the host countries. References to host country 鍖ags. Images of snow and snow鍖akes. Sans serif fonts. Icon style logos. h p://www.sportslogos.net/teams/list_by_league/64/Winter_Olympics/Winter_Olympics/logos/ h ps://www.npr.org/templates/story/story.php?storyId=123851564 h ps://www.olympic.org/news/pyeongchang-2018-launches-o鍖cial-emblem h p://idsgn.org/posts/sochi-unveils-o鍖cial-2014-olympic-games-logo/ Sources: