Personal Information
Organization / Workplace
Vietnam Vietnam
Occupation
Segment Head
Industry
Advertising / Marketing / PR
About
Over 12 years of experience in role of PR, branding management, retail marketing.
In depth understanding of marketing and communication in finance sector.
Whole-hearted, high responsibility, positive and willing to learn person.
Product marketing:
• Develop whole plan for a business segment and manage it's product marketing programs to be in line with business objectives.
• Data leading, tie up to support sale effectiveness.
Branding management:
• Provide yearly plan and manage branding execution in external and internal channels to achieve the bank’s objectives, improve it's brand awareness index.
Communication:
• Manage press relation and bank's message to ensure the i...
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