ºÝºÝߣ

Auckland, New Zealand New Zealand

Managing Partner at SureFire Search Marketing Ltd

We live and work in a rapidly changing environment where "Digital"​ is becoming the norm. With this in mind, aligning a Digital Strategy with your companies overall business vision and goals is now critical. It is not enough in this market to have a marketing team that "handles digital"​. For businesses to truly succeed in the digital age there needs to be buy in and engagement from the top down. Even if that means reverse mentoring and our in house digital experts drag, coach, educate and empower business leaders to factor the digital environment into their overarching strategy as well as developing a digital strategy that aligns with the company goals and vision. Having top down buy ...