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Mobilize the Enterprise

Gabriele Giacomelli
Gabriele Giacomelli

The document discusses mobility strategies and solutions across several industries including retail, banking, healthcare, and airlines. It provides examples of how mobility can optimize processes like customer engagement, employee productivity, and clinical workflows. It also introduces HP's maturity model for mobility adoption and offers HP services and technologies to help organizations develop mobility strategies and implement solutions.

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息 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. MobilizingyourEnterprise Milano, 17 Marzo 2015 VILLA NECCHI CAMPIGLIO
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20132006
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Common Mobility use-cases Seen across many regions and industries Customer Engagement Facilitate the customer- facing mobility efforts of the business units and marketing teams by establishing and sharing best practices, guidelines including design/ implementation/deployment capabilities Productivity for employees Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Introducing workforce of tomorrow
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What is driving the Mobility conversation in vertical markets? AIRLINES Optimize pilot efficiencies in the air and on the ground Modernise in-flight crew tasks Streamline communications with a dispersed workforce Maximize ancillary revenues e.g. inflight shopping Delight customers Empower flight attendants with detailed passenger information Provide a modern inflight entertainment experience RETAIL Delight customers Arm sales associates with detailed product information Facilitate smooth cross-selling and upselling Empower associates to close sales efficiently Increase efficiencies Analyze customer buying patterns Communicate and collaborate internally in real-time Streamline stocking and ordering tasks RETAIL BANKING Strengthen customer relationships Arm sales associates with detailed product information and customer data Simplify account opening and maintenance processes Serve customers wherever they are Arm financial advisors with decision support Increase efficiencies Deliver a single view of enterprise risk Liberate staff from their desks HEALTHCARE Providing informed Medical decisions Delivering first class patient care and treatment Maintaining patient data integrity Leveraging Medical technology to deliver solutions and treatment across areas of healthcare delivery Reduce patient waiting times Communicate and collaborate in real time across all medical procedure operations e.g. A&E to Outpatient
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AIRLINE MOBILITY TERMINAL AIRLINE OPERATIONS COCKPIT ABOVE THE WING BELOW THE WING IN-FLIGHT ENTERTAINMENT (IFE) Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & management ONBOARD SERVICE Help flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences MAINTENANCE Maximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans ABOVE THE WING ELECTRONIC FLIGHT BAG Help pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices. CURB SIDE EXPERIENCE Deliver best-in-class customer service to premium passengers. Use insight to the profile of passengers history, preferences etc. QUEUE BUSTING Connect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues. TERMINAL CREW SCHEDULING Ensure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc. FLIGHT INFORMATION DISPLAYS Ensure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge TERMINAL
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. RETAIL MOBILITY ASSISTED SALES Provide instant access to product information through associates devices. Give associates insight into customers purchase history and loyalty program data. STORE OPERATIONS Deliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked. MOBILE POS (mPOS) Reduce check-out wait times with line busting mobile cashiers who can scan barcodes and swipe credit cards on the tablet. POINT OF SALE STORE ROOM STORE OPERATIONS Managers track and replenish inventory from in store. Increase store managers floor time and monitor store KPIs in real time. F&B OUTLETS Mobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management. RETAIL EXECUITON Grant seamless access to sales history, inventory levels, and warehouse availability. Enable On the Go communication and collaboration with LOBs. SHOP FLOOR BACK OFFICE CUSTOMER SERVICE CUSTOMER REFRESHMENT
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. RETAIL BANKING MOBILITY WELCOME DESK ASSISTED SERVICE Personalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities. TELLER SERVICE Tellers are freed up from cash handling and can focus more on selling activities . Integrated with a 360 Pop-up on Arrival display tailored to the customers profile PERSONALISED SERVICE 1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile ensure informed sell DIGITAL SIGNAGE Communicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications. QUEUE BUSTING Meeter & Greeter approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized. SELF SERVICE Customer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type. ENTRANCE LOBBY BRANCH WALLS CUSTOMER SERVICE ZONE TELLER ZONE OPEN AREA
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HEALTHCARE MOBILITY OUTPATIENT CLINICAN SCHEDULING Providing Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules WARD MANAGEMENT In A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient. OPERATING THEATRE Utilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes. BED SIDE SYSTEMS Personalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages. AFTER CARE Clinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits. MEDICAL RECORDS Utilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level TREATMENT ENGAGEMENT BEDSIDEOPERATING ROOM WARD PATIENT ARRIVAL
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mobility Maturity Model Adoption of Mobility Mobile Chaos Mobile Silos Mobile Business Units Mobile Enterprise Opportunity No clear strategy Isolated, experimental projects Some departmental, isolated mobile strategies Structured projects Mobile strategy and mobility programs at BU level Test and release automation in place Enterprise mobile strategy supported by enterprise architecture B2C/B2E mobile programs aligned across BUs Minimized Risks IT Integrity & Security Business Value Loss Opportunities Enhanced Productivity Empowered Business Processes Some Substantial Severe Optimal Substantial Some Unexploited Mobility tasks are outsourced Mobility is brought in-house
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Technologies Secure your mobile environment Security Mobile data analysis and protection Data Where to start Today, HP has products, services and solutions in every area of mobility Devices Platform / device strategy Develop mobile applications Applications Comprehensive unified wired-wireless access and management solutions Build security into your mobile apps Secure your network and infrastructure Assure UX monitor app performance and infrastructure impact Converged Cloud for mobile service delivery Business intelligence and insight Data management Tablets, notebooks and convertibles Mobile workstations and printers Let HP develop engaging mobile apps on multiple-platforms Test for quality and performance before deployment Manage the mobile application lifecycle Tools and technologies to enhance/extend your mobile apps Devices Deliver mobile user experience Operations Unified wired- wireless networking Connectivity Client and app virtualization Mobile office communications and printing Employee services People Develop a go-forward plan Full enterprise strategic analysis Prioritize app opportunities Build mobility strategy Strategy Simplified authentication & unified mobile app access Trusted app access Management Mobility management Cloud-based app and device mgmt., simplified authentication, and diversified app access
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN BANKING Mobile Banking Enabling mobile banking services Online, mobile, and automated banking Multi channel banking SOA platform Integration to core banking systems HP transformed our Internet banking platform that helps us introduce new services rapidly and effectively. Paulino Rodrigues Chief Information Officer Sicredi
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN BANKING Mobile Payments Innovative brand image Mobile banking and payment service Renew brand image Attract new customers Paying with a mobile phone creates the new quality regarding easiness, availability, as well as fulfilling customers needs. The combination of mobile banking with mobile payment in one application is a real breakthrough. Piotr Alicki Chief Information Officer PKO Bank Polski
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN CONSUMER INDUSTRIES Mobile Campaign Converting interactions to revenues Digital innovation Augmented reality app, geo- tagged content Dynamic, social media content sharing hubs 56,000+ vouchers downloaded 32,000 social media tags 74% redemption rate 1.1 million impressions in just 6 weeks 141% ROI
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New and productive ways to leverage mobile technologies Mobile Healthcare MyHealth Mobile app Member engagement app Find a doctor Locate facilities Search drugs Shop plans Manage accounts Submit claims Set profile Mobile RxReminder app Patient safety app Rx reminders Medication schedule Alert notifications Quantities prescribed Native device calendar HCIS Mobile app Patient safety app Rx reminders Medication schedule Alert notifications Quantities prescribed Native device calendar
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN AIRLINES Mobile CheckIn Streamlining the check in process Mobile concierge service Stream lines check-in process Enables group check-in Facilitates queue busting Upsell airline services Mobile ticket printing
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN AIRLINES Mobile InFlight Enhancing in flight services Airline crew mobile assistant Seat maps and passenger lists Passenger profile information Flight information and meal services In-flight services and entertainment Cockpit and cabin crew information
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mobility solutions Your single source for Mobility HP Mobility apply all HPs strengths to your company Solving your business challenge with the right technologies and the right people We build custom apps and app architectures. We know infrastructure and networking. We build devices and will be building more. We have the technology. We have the people. HP can replace a dozen small vendors in building their connected mobility ecosystem Think device PLUS complete ecosystem ON YOUR DEVICES
息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou Gabriele Giacomelli OneHP Mobility Business Development gabriele.giacomelli@hp.com

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Mobilize the Enterprise

  • 1. 息 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. MobilizingyourEnterprise Milano, 17 Marzo 2015 VILLA NECCHI CAMPIGLIO
  • 2. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20132006
  • 3. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Common Mobility use-cases Seen across many regions and industries Customer Engagement Facilitate the customer- facing mobility efforts of the business units and marketing teams by establishing and sharing best practices, guidelines including design/ implementation/deployment capabilities Productivity for employees Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable
  • 4. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Introducing workforce of tomorrow
  • 5. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. What is driving the Mobility conversation in vertical markets? AIRLINES Optimize pilot efficiencies in the air and on the ground Modernise in-flight crew tasks Streamline communications with a dispersed workforce Maximize ancillary revenues e.g. inflight shopping Delight customers Empower flight attendants with detailed passenger information Provide a modern inflight entertainment experience RETAIL Delight customers Arm sales associates with detailed product information Facilitate smooth cross-selling and upselling Empower associates to close sales efficiently Increase efficiencies Analyze customer buying patterns Communicate and collaborate internally in real-time Streamline stocking and ordering tasks RETAIL BANKING Strengthen customer relationships Arm sales associates with detailed product information and customer data Simplify account opening and maintenance processes Serve customers wherever they are Arm financial advisors with decision support Increase efficiencies Deliver a single view of enterprise risk Liberate staff from their desks HEALTHCARE Providing informed Medical decisions Delivering first class patient care and treatment Maintaining patient data integrity Leveraging Medical technology to deliver solutions and treatment across areas of healthcare delivery Reduce patient waiting times Communicate and collaborate in real time across all medical procedure operations e.g. A&E to Outpatient
  • 6. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. AIRLINE MOBILITY TERMINAL AIRLINE OPERATIONS COCKPIT ABOVE THE WING BELOW THE WING IN-FLIGHT ENTERTAINMENT (IFE) Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & management ONBOARD SERVICE Help flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences MAINTENANCE Maximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans ABOVE THE WING ELECTRONIC FLIGHT BAG Help pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices. CURB SIDE EXPERIENCE Deliver best-in-class customer service to premium passengers. Use insight to the profile of passengers history, preferences etc. QUEUE BUSTING Connect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues. TERMINAL CREW SCHEDULING Ensure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc. FLIGHT INFORMATION DISPLAYS Ensure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge TERMINAL
  • 7. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. RETAIL MOBILITY ASSISTED SALES Provide instant access to product information through associates devices. Give associates insight into customers purchase history and loyalty program data. STORE OPERATIONS Deliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked. MOBILE POS (mPOS) Reduce check-out wait times with line busting mobile cashiers who can scan barcodes and swipe credit cards on the tablet. POINT OF SALE STORE ROOM STORE OPERATIONS Managers track and replenish inventory from in store. Increase store managers floor time and monitor store KPIs in real time. F&B OUTLETS Mobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management. RETAIL EXECUITON Grant seamless access to sales history, inventory levels, and warehouse availability. Enable On the Go communication and collaboration with LOBs. SHOP FLOOR BACK OFFICE CUSTOMER SERVICE CUSTOMER REFRESHMENT
  • 8. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. RETAIL BANKING MOBILITY WELCOME DESK ASSISTED SERVICE Personalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities. TELLER SERVICE Tellers are freed up from cash handling and can focus more on selling activities . Integrated with a 360 Pop-up on Arrival display tailored to the customers profile PERSONALISED SERVICE 1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile ensure informed sell DIGITAL SIGNAGE Communicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications. QUEUE BUSTING Meeter & Greeter approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized. SELF SERVICE Customer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type. ENTRANCE LOBBY BRANCH WALLS CUSTOMER SERVICE ZONE TELLER ZONE OPEN AREA
  • 9. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HEALTHCARE MOBILITY OUTPATIENT CLINICAN SCHEDULING Providing Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules WARD MANAGEMENT In A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient. OPERATING THEATRE Utilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes. BED SIDE SYSTEMS Personalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages. AFTER CARE Clinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits. MEDICAL RECORDS Utilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level TREATMENT ENGAGEMENT BEDSIDEOPERATING ROOM WARD PATIENT ARRIVAL
  • 10. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mobility Maturity Model Adoption of Mobility Mobile Chaos Mobile Silos Mobile Business Units Mobile Enterprise Opportunity No clear strategy Isolated, experimental projects Some departmental, isolated mobile strategies Structured projects Mobile strategy and mobility programs at BU level Test and release automation in place Enterprise mobile strategy supported by enterprise architecture B2C/B2E mobile programs aligned across BUs Minimized Risks IT Integrity & Security Business Value Loss Opportunities Enhanced Productivity Empowered Business Processes Some Substantial Severe Optimal Substantial Some Unexploited Mobility tasks are outsourced Mobility is brought in-house
  • 11. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Technologies Secure your mobile environment Security Mobile data analysis and protection Data Where to start Today, HP has products, services and solutions in every area of mobility Devices Platform / device strategy Develop mobile applications Applications Comprehensive unified wired-wireless access and management solutions Build security into your mobile apps Secure your network and infrastructure Assure UX monitor app performance and infrastructure impact Converged Cloud for mobile service delivery Business intelligence and insight Data management Tablets, notebooks and convertibles Mobile workstations and printers Let HP develop engaging mobile apps on multiple-platforms Test for quality and performance before deployment Manage the mobile application lifecycle Tools and technologies to enhance/extend your mobile apps Devices Deliver mobile user experience Operations Unified wired- wireless networking Connectivity Client and app virtualization Mobile office communications and printing Employee services People Develop a go-forward plan Full enterprise strategic analysis Prioritize app opportunities Build mobility strategy Strategy Simplified authentication & unified mobile app access Trusted app access Management Mobility management Cloud-based app and device mgmt., simplified authentication, and diversified app access
  • 12. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN BANKING Mobile Banking Enabling mobile banking services Online, mobile, and automated banking Multi channel banking SOA platform Integration to core banking systems HP transformed our Internet banking platform that helps us introduce new services rapidly and effectively. Paulino Rodrigues Chief Information Officer Sicredi
  • 13. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN BANKING Mobile Payments Innovative brand image Mobile banking and payment service Renew brand image Attract new customers Paying with a mobile phone creates the new quality regarding easiness, availability, as well as fulfilling customers needs. The combination of mobile banking with mobile payment in one application is a real breakthrough. Piotr Alicki Chief Information Officer PKO Bank Polski
  • 14. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN CONSUMER INDUSTRIES Mobile Campaign Converting interactions to revenues Digital innovation Augmented reality app, geo- tagged content Dynamic, social media content sharing hubs 56,000+ vouchers downloaded 32,000 social media tags 74% redemption rate 1.1 million impressions in just 6 weeks 141% ROI
  • 15. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New and productive ways to leverage mobile technologies Mobile Healthcare MyHealth Mobile app Member engagement app Find a doctor Locate facilities Search drugs Shop plans Manage accounts Submit claims Set profile Mobile RxReminder app Patient safety app Rx reminders Medication schedule Alert notifications Quantities prescribed Native device calendar HCIS Mobile app Patient safety app Rx reminders Medication schedule Alert notifications Quantities prescribed Native device calendar
  • 16. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN AIRLINES Mobile CheckIn Streamlining the check in process Mobile concierge service Stream lines check-in process Enables group check-in Facilitates queue busting Upsell airline services Mobile ticket printing
  • 17. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TRANSFORMATION IN AIRLINES Mobile InFlight Enhancing in flight services Airline crew mobile assistant Seat maps and passenger lists Passenger profile information Flight information and meal services In-flight services and entertainment Cockpit and cabin crew information
  • 18. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Mobility solutions Your single source for Mobility HP Mobility apply all HPs strengths to your company Solving your business challenge with the right technologies and the right people We build custom apps and app architectures. We know infrastructure and networking. We build devices and will be building more. We have the technology. We have the people. HP can replace a dozen small vendors in building their connected mobility ecosystem Think device PLUS complete ecosystem ON YOUR DEVICES
  • 19. 息 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou Gabriele Giacomelli OneHP Mobility Business Development gabriele.giacomelli@hp.com