Entrepreneur, Marketing Strategist, Visionary and Leader with over 15 years' experience in B2B and B2C marketing in financial services, telecommunications, business services, IT and software. Proven ability to launch new business ideas and successfully plan and execute lead acquisition and retention strategies, programs and processes. Programs and campaigns deliver customer-centric engaged online and offline experiences that drive brand preference, loyalty, qualified leads and cost-effective sales. Recognized by Direct Marketing magazine in 2010 as one of the top 10 Canadian women in Direct Marketing.
Achievements include implementing and utilizing best-in-class online marketing and CRM ...
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