Direct marketing and customer management professional with over 20 years of international work experience with many of the world's biggest brands in a number of industry verticals.
Highly adaptable with a very strong quality and delivery focus.
Specialties: Insight Architecture & Deployment; Change Management; Enterprise Architecture; Strategic Marketing; Consulting Led Sales; Software Integration; CRM Software Design, Use & Exploitation; Data Warehousing; Creative Design; Customer Management; Customer Value Management; Multi-National Segmentation; Financial Services Marketing; Data Analysis; Legal Obligations in Direct Marketing; Research for Marketing Decisions; Data Monetisation;...
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