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Cincinnati Area US

Haile Practice Professor in Brand Marketing

Advertising / Marketing / PR

“An army of consumer advocates can be a brand’s most powerful marketing force. Creating advocates takes more than amassing an on-line community. It takes more than sending out coupons. It takes more than producing great creative content. It takes more than getting “Liked” on a Page Post. Advocacy comes from strong relationships. Relationships develop from frequency, depth and breadth of enjoyable engagements. These engagements fuel positive, emotional experiences with the brand. If you want to create an army of brand advocates (not zealots), first understand and develop your relationship with your consumers.” My focus is to help brands/ companies develop deeper relationship...