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BDA for FS - Analytics Challenges 20150702 FINAL

Gary Nuttall MBCS CITP
Gary Nuttall MBCS CITP

This document outlines a roadmap for analytics success. It begins with an introduction and discusses challenges like legacy systems, data silos, and quality issues. It states that quick wins, trust, executive support, and breaking down silos are needed. It then describes how to deliver analytics through evolution, addressing small and big data, and providing case studies on topics like credibility, executive support, and silo issues. A five point plan emphasizes the importance of people, failing fast, building trust, focusing on business needs, and using data mashups. Useful resources and contact information are provided for any questions.

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BDA for FS - Analytics Challenges 20150702 FINAL
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
1 - INTRODUCTION
1 - INTRODUCTION
DISCLAIMER ALL VIEWS ARE MY OWN BASED ON 25 YEARS EXPERIENCE VENDORS MAY NOT LIKE WHAT I SAY! MENTION OF PRODUCTS, TOOLS, SERVICES & COMPANIES SHOULD NOT BE TREATED AS AN ENDORSEMENT (OR A CRITICISM) NAMES HAVE BEEN CHANGED TO PROTECT THE GUILTY! IF YOUD LIKE A COPY OF THE PRESENTATION THEN GET IN TOUCH
1 INTRODUCTION YOU?
1 INTRODUCTION THIS PRESENTATION Based on experience gained in various industries Lessons learned and shared are relevant for both B2B and B2C Will cover not just what is needed to deal with the challenges of analytics but also give examples of how Will include a five point plan about aspects that are critical for success
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
2 BACKGROUND (CHALLENGES) INTERNAL Legacy Apps Merger & Acquisition Business Agility Business Unit mentality Data Governance & Data Quality EXTERNAL Compliance Regulatory Change Political Change Global Economics Competitor Pressure
2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics
2 BACKGROUND (CHALLENGES) Merger & Acquisition -> Fragmented Systems of Record and no common definitions
2 BACKGROUND (CHALLENGES) Business Agility -> Business keeps moving and priorities keep changing
2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics Merger & Acquisition -> Fragmented Systems of Record and no common definitions Business Agility -> Business keeps moving and priorities keep changing Business Unit mentality -> Silo mentality Data Governance & Data Quality -> Oh Dear!
2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics Merger & Acquisition -> Fragmented Systems of Record and no common definitions Business Agility -> Business keeps moving and priorities keep changing Business Unit mentality -> Silo mentality Data Governance & Data Quality -> Oh Dear!
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
3 - WHAT IS NEEDED ? DASHBOARDS!
3 - WHAT IS NEEDED ? DASHBOARDS!
3 WHAT IS NEEDED I. QUICK WINS II. TRUST III. EXECUTIVE SUPPORT IV. DATA SILOS MASHUPS
3 WHAT IS NEEDED QUICK WINS - How to ensure they're quick and they deliver a win
3 WHAT IS NEEDED TRUST - Establishing credibility & user adoption
3 WHAT IS NEEDED EXECUTIVE SUPPORT - Gaining Boardroom buy-in
3 WHAT IS NEEDED DATA SILOS MASHUPS - removing silo'd thinking
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
4 HOW TO DELIVER IT Evolution of Analytics Small Data vs Big Data Hype vs Reality Case Studies
4 HOW TO DELIVER IT Evolution of Analytics
4 HOW TO DELIVER IT Small Data vs Big Data
4 HOW TO DELIVER IT Small Data vs Big Data
4 HOW TO DELIVER IT Hype vs Reality Data Discovery Well documented Well documented
4 HOW TO DELIVER IT Case Studies I. QUICK WINS - How to ensure they're quick and they deliver a win II. TRUST - Establishing credibility & user adoption III. EXECUTIVE SUPPORT - Gaining Boardroom buy-in IV. ADDRESSING DATA SILO'S - removing silo'd thinking
4 HOW TO DELIVER IT QUICK WINS "how would you plan a three year BI project?
4 HOW TO DELIVER IT QUICK WINS "Is this data right"? - incremental extension to include sales performance data 0 1 2 3 4 5 6 7 8 09:00:00 10:00:00 11:00:00 12:00:00 13:00:00 14:00:00 15:00:00 16:00:00 17:00:00 (blank) Contacts Customer Contacts
4 HOW TO DELIVER IT TRUST & CREDIBILITY France vs Italy - how to generate demand for analytics across Europe
TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE 4 HOW TO DELIVER IT CREDIBILITY
TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE 4 HOW TO DELIVER IT CREDIBILITY -> BUILDS TRUST
4 HOW TO DELIVER IT CREDIBILITY Transformation of Actuarial function- cost/time saving
4 HOW TO DELIVER IT EXECUTIVE SUPPORT 15 minute ROI ? How to achieve Boardroom advocacy -10000 -5000 0 5000 10000 15000 20000 25000 30000 Distributor Profitability (Revenue - Rebate) Net Rev Rebate
4 HOW TO DELIVER IT EXECUTIVE SUPPORT Incremental investment leading to a STRATEGIC CORPORATE ASSET
4 HOW TO DELIVER IT ADDRESSING DATA SILOS Growing market share in a shrinking market Month Units Unit Sales per Month Competitor Own
4 HOW TO DELIVER IT ADDRESSING DATA SILOS Growing market share in a shrinking market Month Units Unit Sales per Month Competitor Own Month Units Unit Sales per Month Competitor MARKET Own
4 HOW TO DELIVER IT ADDRESSING DATA SILOS Adapting to organisation culture & regulatory compliance - "least access" vs open access
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
5 FIVE POINT PLAN I. People are Critical (and, People are critical)
5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast
5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility
5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility IV. Focus on What Matters To The Business
5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility IV. Focus on What Matters To The Business V. Mashups Matter
5 FIVE POINT PLAN I. People are Critical (and, People are critical) Produce a Stakeholder Map and build a high performing team II. Fail Fast do more of what works, less of what doesnt III. Build Trust with Credibility IV. Focus on What Matters To The Business and deliver value not milestones V. Mashups Matter exploit the power unleashed from bringing datasets together
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
6 USEFUL RESOURCES
ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
oEMAIL: NUTTALL_GARY@HOTMAIL.COM oTWITTER: @GPN01 oLINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/GARYNUTTALL oMEETUP: MEETUP MASHUP LONDON: HTTP://WWW.MEETUP.COM/MEETUP-MASHUP- LONDON/ oBLOGGER: HTTP://MEETUPMASHUP.BLOGSPOT.CO.UK/ 7 QUESTIONS ?

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BDA for FS - Analytics Challenges 20150702 FINAL

  • 2. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 5. DISCLAIMER ALL VIEWS ARE MY OWN BASED ON 25 YEARS EXPERIENCE VENDORS MAY NOT LIKE WHAT I SAY! MENTION OF PRODUCTS, TOOLS, SERVICES & COMPANIES SHOULD NOT BE TREATED AS AN ENDORSEMENT (OR A CRITICISM) NAMES HAVE BEEN CHANGED TO PROTECT THE GUILTY! IF YOUD LIKE A COPY OF THE PRESENTATION THEN GET IN TOUCH
  • 7. 1 INTRODUCTION THIS PRESENTATION Based on experience gained in various industries Lessons learned and shared are relevant for both B2B and B2C Will cover not just what is needed to deal with the challenges of analytics but also give examples of how Will include a five point plan about aspects that are critical for success
  • 8. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 9. 2 BACKGROUND (CHALLENGES) INTERNAL Legacy Apps Merger & Acquisition Business Agility Business Unit mentality Data Governance & Data Quality EXTERNAL Compliance Regulatory Change Political Change Global Economics Competitor Pressure
  • 10. 2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics
  • 11. 2 BACKGROUND (CHALLENGES) Merger & Acquisition -> Fragmented Systems of Record and no common definitions
  • 12. 2 BACKGROUND (CHALLENGES) Business Agility -> Business keeps moving and priorities keep changing
  • 13. 2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics Merger & Acquisition -> Fragmented Systems of Record and no common definitions Business Agility -> Business keeps moving and priorities keep changing Business Unit mentality -> Silo mentality Data Governance & Data Quality -> Oh Dear!
  • 14. 2 BACKGROUND (CHALLENGES) Legacy Apps Designed for data entry, not for reporting & analytics Merger & Acquisition -> Fragmented Systems of Record and no common definitions Business Agility -> Business keeps moving and priorities keep changing Business Unit mentality -> Silo mentality Data Governance & Data Quality -> Oh Dear!
  • 15. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 16. 3 - WHAT IS NEEDED ? DASHBOARDS!
  • 17. 3 - WHAT IS NEEDED ? DASHBOARDS!
  • 18. 3 WHAT IS NEEDED I. QUICK WINS II. TRUST III. EXECUTIVE SUPPORT IV. DATA SILOS MASHUPS
  • 19. 3 WHAT IS NEEDED QUICK WINS - How to ensure they're quick and they deliver a win
  • 20. 3 WHAT IS NEEDED TRUST - Establishing credibility & user adoption
  • 21. 3 WHAT IS NEEDED EXECUTIVE SUPPORT - Gaining Boardroom buy-in
  • 22. 3 WHAT IS NEEDED DATA SILOS MASHUPS - removing silo'd thinking
  • 23. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 24. 4 HOW TO DELIVER IT Evolution of Analytics Small Data vs Big Data Hype vs Reality Case Studies
  • 25. 4 HOW TO DELIVER IT Evolution of Analytics
  • 26. 4 HOW TO DELIVER IT Small Data vs Big Data
  • 27. 4 HOW TO DELIVER IT Small Data vs Big Data
  • 28. 4 HOW TO DELIVER IT Hype vs Reality Data Discovery Well documented Well documented
  • 29. 4 HOW TO DELIVER IT Case Studies I. QUICK WINS - How to ensure they're quick and they deliver a win II. TRUST - Establishing credibility & user adoption III. EXECUTIVE SUPPORT - Gaining Boardroom buy-in IV. ADDRESSING DATA SILO'S - removing silo'd thinking
  • 30. 4 HOW TO DELIVER IT QUICK WINS "how would you plan a three year BI project?
  • 31. 4 HOW TO DELIVER IT QUICK WINS "Is this data right"? - incremental extension to include sales performance data 0 1 2 3 4 5 6 7 8 09:00:00 10:00:00 11:00:00 12:00:00 13:00:00 14:00:00 15:00:00 16:00:00 17:00:00 (blank) Contacts Customer Contacts
  • 32. 4 HOW TO DELIVER IT TRUST & CREDIBILITY France vs Italy - how to generate demand for analytics across Europe
  • 33. TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE 4 HOW TO DELIVER IT CREDIBILITY
  • 34. TWO DATA ITEMS THAT DROVE BUSINESS INTELLIGENCE ACROSS EUROPE 4 HOW TO DELIVER IT CREDIBILITY -> BUILDS TRUST
  • 35. 4 HOW TO DELIVER IT CREDIBILITY Transformation of Actuarial function- cost/time saving
  • 36. 4 HOW TO DELIVER IT EXECUTIVE SUPPORT 15 minute ROI ? How to achieve Boardroom advocacy -10000 -5000 0 5000 10000 15000 20000 25000 30000 Distributor Profitability (Revenue - Rebate) Net Rev Rebate
  • 37. 4 HOW TO DELIVER IT EXECUTIVE SUPPORT Incremental investment leading to a STRATEGIC CORPORATE ASSET
  • 38. 4 HOW TO DELIVER IT ADDRESSING DATA SILOS Growing market share in a shrinking market Month Units Unit Sales per Month Competitor Own
  • 39. 4 HOW TO DELIVER IT ADDRESSING DATA SILOS Growing market share in a shrinking market Month Units Unit Sales per Month Competitor Own Month Units Unit Sales per Month Competitor MARKET Own
  • 40. 4 HOW TO DELIVER IT ADDRESSING DATA SILOS Adapting to organisation culture & regulatory compliance - "least access" vs open access
  • 41. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 42. 5 FIVE POINT PLAN I. People are Critical (and, People are critical)
  • 43. 5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast
  • 44. 5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility
  • 45. 5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility IV. Focus on What Matters To The Business
  • 46. 5 FIVE POINT PLAN I. People are Critical (and, People are critical) II. Fail Fast III. Build Trust with Credibility IV. Focus on What Matters To The Business V. Mashups Matter
  • 47. 5 FIVE POINT PLAN I. People are Critical (and, People are critical) Produce a Stakeholder Map and build a high performing team II. Fail Fast do more of what works, less of what doesnt III. Build Trust with Credibility IV. Focus on What Matters To The Business and deliver value not milestones V. Mashups Matter exploit the power unleashed from bringing datasets together
  • 48. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 49. 6 USEFUL RESOURCES
  • 50. ROADMAP TO SUCCESS 1. INTRODUCTION 2. BACKGROUND (CHALLENGES) 3. WHAT IS NEEDED 4. HOW TO DELIVER IT 5. FIVE POINT PLAN 6. USEFUL RESOURCES 7. Q&A
  • 51. oEMAIL: NUTTALL_GARY@HOTMAIL.COM oTWITTER: @GPN01 oLINKEDIN: HTTP://WWW.LINKEDIN.COM/IN/GARYNUTTALL oMEETUP: MEETUP MASHUP LONDON: HTTP://WWW.MEETUP.COM/MEETUP-MASHUP- LONDON/ oBLOGGER: HTTP://MEETUPMASHUP.BLOGSPOT.CO.UK/ 7 QUESTIONS ?