Award winning designers almost put their foot in it!
0 likes325 views
The Sandwell Council launched a hard-hitting poster campaign with the slogan "No S**t Sherlock" to raise awareness about dog owners failing to clean up after their pets. While controversial, the campaign was very effective at sparking public debate and received over 90% support in a local newspaper poll for being impactful. The campaign went on to win a national award for best creative communications.
More Related Content
What's hot (11)
Similar to Award winning designers almost put their foot in it! (20)
Recently uploaded (20)
Award winning designers almost put their foot in it!
- 1. Award winning, hard hitting ad campaign, creates more than a stink in Sandwell!! CASE PROFILE - ADVERTISING 1 creative genius
- 2. CASE PROFILE - ADVERTISING 2 The Challenge Sandwell Council were looking for a hard-hitting poster campaign as part of their zero tolerance approach to dog mess in Sandwell. Previous subtle campaigns had little effect and a harder hitting more impactful approach was required. TheMediaGroupStudiowasinvited tohandletheprojectfromconception todelivery,inclusiveofdesign,image selectionandcopywriting.
- 3. CASE PROFILE - ADVERTISING 3 The Result Althoughseveraldifferentapproaches wereproduced, theCouncildecidedto gowithamorecontroversialcampaign toevokebothareactionandpublic awarenesstothisimportantandoften ignoredpublicproblem. Sandwellspendthousandsof poundseveryyearcleaningupafter irresponsibledogownersandthis campaignwastochangetheattitudeof itsaudience. Inapollranbylocalnewspaperthe Express&Star,over90%ofitsreaders deemedthecampaignaseffective.
- 4. CASE PROFILE - ADVERTISING 4 The Response The graphic nature of the posters and especially the use of the No S**t Sherlock tag line evoked both praise and criticism on not only a regional, but national scale. The reaction was emphatic across all forms of media with people taking to facebook and twitter to voice an opinion. SANDWELL COUNCIL
- 5. CASE PROFILE - ADVERTISING 5 The Aftermath 5 Must say the Sandwell No S**t Sherlock ad campaign is genius FACEBOOK INTERNET INSTAGRAM NATIO LOCAL PRESS SOCIAL MEDIA TWITTER RAD THE NEWS FACEBOOK INTERNET INSTAGR PRESS TV LOCAL PRESS SOCIAL MEDIA TW PARLIAMENT THE NEWS FACEBOOK INTER NATIONAL PRESS TV LOCAL PRESS SOCIAL RADIO PARLIAMENT THE NEWS FACEBO INSTAGRAM NATIONAL PRESS TV LOCAL MEDIA TWITTER RADIO PARLIAMENT TWITTER
- 6. No S**t Sherlock campaign WINS AWARD! The judges of the Comms2Point0 Unawards called it a gutsy and creative decision to apply an with a local government department and that Sandwell Council had shown great determination to win over sceptics and fantastic results. Brave, a bit different and with a sense of humour. CASE PROFILE - ADVERTISING 6 National Award Best Piece of Creative Communications
- 7. Design Develop Deliver creative services marketing technology print management brand solutions Media Group As one of the countries leading independent media companies we offer total project management on all of your media requirements. Utilising the latest technology Media Group provides support with marketing and operational procurement in 4 key areas. Creative services Marketing technology Print management Brand solutions By listening to the needs and challenges of customers Media Group will provide bespoke solutions for the delivery of your brand to the market place. Put simply we will: Design ideas that stand out from the crowd. Deliver end to end solutions. Design Develop Deliver www.media-group.co.uk