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Linkedin Life Tab by Gaurav Mehta

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Gaurav Mehta

The LinkedIn Life Tab allows companies to showcase various types of content to candidates, including trending employee content, company leaders, spotlights on company culture, photos from different departments, employee perspectives in the form of LinkedIn Pulse articles, and testimonials. Specifically, it provides spaces for a main image or video, sections on leadership, spotlight modules describing benefits and activities, photos of offices and teams, and employee-generated content and feedback. The goal is to give candidates a well-rounded view of what it's like to work at the company.

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Linkedin Life Tab
Content of Linkedin Life Page 1. Page Name & Pixel tracker URL 2. Main Image/Video 3. Trending employee content 4. Company leaders 5. Spotlight 6. Company Photos 7. Employee Perspectives 8. Testimonials
Page Name :- The page name is visible to page visitors. Make it descriptive but simple. There is 50 character limit Pixel Tracker URL :- A tracking pixel is typically provided by a 3rd party to track the views or conversions of your Career Page. The tracking pixel is embedded within the Career Page and a cookie is dropped on the viewers machine whey they view the Career Page There is 50 character limit Page Name & Pixel tracker URL
Main Image/Video Main Image/Video :- This hero image/video will appear on the life tab and at the top of the page MINIMUM IMAGE SIZE - 1128 (w) x 376 (h) pixels RECOMMENDED IMAGE SIZE - 1128 (w) x 376 (h) pixels Video - 16:9 aspect ratio is recommended For more image specification and details, visit the link here.
Trending Employee Content Company Leaders Company Leaders :- This gives candidates an insiders look into the leadership team so they see who theyd be working with. Add a minimum of 2 and a maximum of 4 leaders. Company leaders headline - 150 character Company leaders subheadline - 150 character Trending Employee Content :- Here you may add up to 3 hashtags to populate the gallery with content your employees are sharing on LinkedIn.
Spotlight :- This give candidates a snapshot of what its like to work at your company. Highlight your culture, bene鍖ts, philanthropic work, team activities, and more Add a minimum of 2 and a maximum of 3 modules Module Title - 150 Character limit Module Description - 500 Character limit Image Size - 502 x 282 px minimum required Video - 16:9 aspect ratio is recommended Add URL - Can add Title to the link & add Link Spotlight
Company Photos :- Pick photos that will help tell your companys story. What do your o鍖ces look like? Ask different teams to capture whats going on in their departments. Here you may add a minimum of 4 and a maximum of 20 pictures Size : 900 px (width) by 600 px (height) Company Photos
Testimonials :- Prospective talent wants to know what its like working at your company. Share authentic company insights from employees. Here you may add maximum 2 testimonials. Employee Perspectives :- Here you may share the content that your employees publish on LinkedIn. Ask different departments to create content, so the entire company is represented. Here you may add a minimum of 2 and a maximum of 3 Pulse articles. Employee Perspectives Testimonials
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Linkedin Life Tab by Gaurav Mehta

  • 2. Content of Linkedin Life Page 1. Page Name & Pixel tracker URL 2. Main Image/Video 3. Trending employee content 4. Company leaders 5. Spotlight 6. Company Photos 7. Employee Perspectives 8. Testimonials
  • 3. Page Name :- The page name is visible to page visitors. Make it descriptive but simple. There is 50 character limit Pixel Tracker URL :- A tracking pixel is typically provided by a 3rd party to track the views or conversions of your Career Page. The tracking pixel is embedded within the Career Page and a cookie is dropped on the viewers machine whey they view the Career Page There is 50 character limit Page Name & Pixel tracker URL
  • 4. Main Image/Video Main Image/Video :- This hero image/video will appear on the life tab and at the top of the page MINIMUM IMAGE SIZE - 1128 (w) x 376 (h) pixels RECOMMENDED IMAGE SIZE - 1128 (w) x 376 (h) pixels Video - 16:9 aspect ratio is recommended For more image specification and details, visit the link here.
  • 5. Trending Employee Content Company Leaders Company Leaders :- This gives candidates an insiders look into the leadership team so they see who theyd be working with. Add a minimum of 2 and a maximum of 4 leaders. Company leaders headline - 150 character Company leaders subheadline - 150 character Trending Employee Content :- Here you may add up to 3 hashtags to populate the gallery with content your employees are sharing on LinkedIn.
  • 6. Spotlight :- This give candidates a snapshot of what its like to work at your company. Highlight your culture, bene鍖ts, philanthropic work, team activities, and more Add a minimum of 2 and a maximum of 3 modules Module Title - 150 Character limit Module Description - 500 Character limit Image Size - 502 x 282 px minimum required Video - 16:9 aspect ratio is recommended Add URL - Can add Title to the link & add Link Spotlight
  • 7. Company Photos :- Pick photos that will help tell your companys story. What do your o鍖ces look like? Ask different teams to capture whats going on in their departments. Here you may add a minimum of 4 and a maximum of 20 pictures Size : 900 px (width) by 600 px (height) Company Photos
  • 8. Testimonials :- Prospective talent wants to know what its like working at your company. Share authentic company insights from employees. Here you may add maximum 2 testimonials. Employee Perspectives :- Here you may share the content that your employees publish on LinkedIn. Ask different departments to create content, so the entire company is represented. Here you may add a minimum of 2 and a maximum of 3 Pulse articles. Employee Perspectives Testimonials