- 6+ years of Market Research/ Secondary Data Research experience across CPG/ Retail domain
- To oversee all aspects of primary qualitative and quantitative research from defining the scope and objectives, designing and managing the study, all the way through analysis, synthesis, and communications of findings
- Synthesize market research information and insights to understand the underlying story represented by the data and develop recommendations for the organization
- Work closely with key stakeholders to incorporate research findings into development of brand, business, product, marketing and sales strategies that drive brand awareness, brand perceptions and ultimately, product en...
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