Gayna has worked in the high-tech industry for more than 17 years on a wide range of products and services. Most of her work has been with engineering teams; all of it has been directed at people experiences (customer, user, or employee). Her work focuses on delivering outstanding experiences to users of software and people within the system, increasing customer empathy with engineering teams, and maximizing return on investment for all activities that involve engaging with users and customers. She has created and built several teams, and has managed multi-disciplinary teams comprising of researchers, designers, developers, data-miners, and anthropologists. For teams that had no experien...
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