Promotional video Pitch
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The purpose of corporate and promotional videos is to relay important information to audiences and impact viewers to sell products or services. Corporate videos educate employees on company policies and procedures, while promotional videos aim to sell brands and services to customers. The impact of promotional videos is that more promotion leads to more customers and sales, resulting in higher profits. The document proposes a 4-minute promotional video for a makeup artist business to be distributed on its website and social media channels to further promote its services.
Promotional video Pitch
- 2. The purpose of a corporate/promo video To relay important information across to a specific audience. Have an impact on the audience to make them buy the service/product.
- 3. Corporate videos a business Usually seen by employees within Such as a health and safety video for new employees ,which they have to watch and take notes on. These videos help to demonstrate the types of queries or problems that may occur during their employment within the company and will help them resolve the issues. Impact: the employees will be able to understand what to do in a real life situation.
- 4. Promotional videos Mostly seen by the consumer of a product or service. Promotional videos promote a brand or a service or product to a specific target audience What is the purpose and impact of promotional videos, why bother? Well
- 5. Purpose: The purpose is to sell the product/service to the customer (and give the customer satisfaction) promote Satisfy sell
- 6. Impact: Impact: the more promotion, the more customers thus more sales = bigger profit More promotion More sales Bigger profit
- 7. The client BeeBeautiful Make Up Artistry
- 8. Proposal to make a 4 minute I propose promotional video, promoting BeeBeautiful Make Up Artistry. It will be a montage effect video that shows the make up artist at work in a photo shoot environment. I will be capturing behind the scenes footage so customers know what service they can expect.
- 9. Target Audience My clients target audience is females aged 18 and over there is no age limit. BeeBeautiful believes that they want people to feel good about themselves no matter what age they are.
- 10. Visual style & techniques Pull focus (lots of use of manual focus) Using the macro setting Fresh feel (white balance) Here is an example of the camera angles and techniques that I will be using within the video. http://www.youtube.com/watch?v=f4POfvYWuKI
- 11. Distribution & Feedback The video will be displayed onto BeeBeautifuls website http://amylouise056.wix.com/makeupandbeauty It will also be accessible via YouTube as this enables the make up artist to display it as a YouTube video link on social networking sites such as Facebook and Twitter to further promote her service and ultimately gain more custom.
- 12. Thank you for taking the time to listen to my pitch.