Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Senior Digital Account Director
Industry
Advertising / Marketing / PR
About
Lead digital strategy and creative media development for global brands. Manage multi-disciplinary teams and collaboration with stakeholders in TV, Print, CRM and PR. Lead negotiations with emerging technology platforms to develop creative and media programs that drive brand awareness and sales. Direct 10+ staff and $10MM cumulative annual brand budgets.
• Led development of 2 GE award-winning websites that motivated 25k GE employees to commit to health care change within 3 month period. Numerous awards: 2011 Interactive Media Awards, Best in Class, Health & Nutrition; 2012 Webby Nominee, Best Homepage; and Honoree, Best Navigation for GE Small Changes website.
• Spearheaded...
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