Personal Information
Organization / Workplace
London United Kingdom
Occupation
Finance sector marketing consultant
Industry
Finance / Banking / Insurance
Website
None
About
i am writing a book 'Branding banks for shareholder value' and am serialising it here and on LinkedIn. I am keen to make contact with people who share my interest in this subject.
Tags
net promoter score
brand audience
conversion model
branding
bankingfinancial services
marketing
advocacy
nps
customer value analysis
brand value
banks
customer satisfaction
cva
tns
systems thinking
researchshareholder value
finance sectorfinance
marketing research
gaps analysis
brand
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