I lived and breathed market research for 20 years in 6 different countries doing what I love most, developing client relationships, successfully meeting revenue targets, mentoring and inspiring teams and most of all making mere numbers come alive in presentations.
Seventeen (17) years with Nielsen labelled me a Retail researcher specialising in Statistical Quality Control, Retail Audit, ScanTrack, Advisor and the early stages of retailer servicing in the Philippines and Vietnam. I had the opportunity to add more colours into my career when I joined the client side with Reckitt Benckiser in the Middle East and Africa and later on OCBC Bank in Singapore, adding to my portfolio custo...
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