POSITION
I am currently an Assistant Professor of Luxury Goods Management at the University of International Studies of Rome.
National Scientific Qualification for the position of Associate Professor (Year 2013, S.S. 13/B2)
RESEARCH INTERESTS
My current research focuses on the impact of the Country Reputation and the Country Image on the perceptions of foreign consumers and international stakeholders. Other research interests involve country brand management, place and tourism marketing. I published various articles in Italian and international journals.
TEACHING ACTIVITY
Since 2014, adjunct Professor of Luxury Goods Management and Luxury Goods Marketing
Since 2012, lecturer of Intern...