Social Usability - Mo.De.
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The Social Usability of Motivational Design - World Usability Day, Milan, Italy
Social Usability - Mo.De.
- 1. The unstoppable coming of Social Usability Gianandrea Giacoma & Davide Folletto Casali
- 3. ...ok, we have exaggerated, but...
- 5. ...even if you dont think about it
- 6. ...even if you dont think about it ...even if you dont want it
- 7. ...even if you dont think about it ...even if you dont want it ...even if it doesnt seem
- 8. The walkman Designed to isolate oneself, used to connect people.
- 9. A personal tool used to create text... to be shared. Word
- 10. Designed to divide, its a meeting point for teenagers. The wall
- 12. Negative I want to avoid social dynamics
- 13. how does it happen?
- 16. Interpersonal Relations Identity Communication Group Emergence How easy is it to find other people? How easy is it to connect to other people? How easy is it to keep those connections active? How relevant are those connections? SOCIAL USABILITY
- 17. SOCIAL USABILITY How rich is ones personal identity expression? How much are interests and passions expressed? How much are personal distinctive traits shown? How much is privacy management detailed? Interpersonal Relations Identity Communication Group Emergence
- 18. SOCIAL USABILITY How fast can a message reach the other person? How many messages can one handle efficiently? How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Interpersonal Relations Identity Communication Group Emergence
- 19. SOCIAL USABILITY How easy is it to create groups? How active are groups once estabilished? How long do they last? How much is it important to be part of a group? Interpersonal Relations Identity Communication Group Emergence
- 20. How can I analyze it? How can I evaluate it?
- 21. User tests (you would have never guessed it, uh?)
- 22. lets see it in action!
- 23. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence MySpace Facebook ? PROFILE PAGE PROFILE PAGE
- 24. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence MySpace Facebook MySpace PROFILE PAGE PROFILE PAGE
- 25. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence MySpace Facebook ? SITO SITO
- 26. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence MySpace Facebook Facebook SITO SITO
- 27. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence FriendFeed Facebook ? HOME HOME
- 28. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence FriendFeed Facebook FriendFeed HOME HOME
- 29. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence LinkedIn Google Wave ? WHOLE SITE WHOLE SITE
- 30. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence LinkedIn Google Wave Google Wave WHOLE SITE WHOLE SITE
- 31. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence Flickr DeviantArt ? WHOLE SITE WHOLE SITE
- 32. WHOLE SITE WHOLE SITE Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence Flickr DeviantArt DeviantArt
- 33. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence Twitter Jaiku ? PROFILE PAGE PROFILE PAGE
- 34. Who does it better? 1. Interpersonal Relations 2. Identity 3. Communcation 4. Group Emergence Twitter Jaiku Twitter PROFILE PAGE PROFILE PAGE
- 36. an avatar isnt just an avatar World of Warcraft Second Life same digital artifact different psychosocial impact
- 39. Social Usability Person Socially-enabled system Social Usability connects the person to a system with social dynamics.
- 40. Social Usability ? Person Socially-enabled system Alone, it isnt enough: people socialize, but why?
- 41. Social Usability Relational Motivations Person Socially-enabled system We need the peoples motivation.
- 44. what do you think?
- 45. Gianandrea Giacoma Davide Casali ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com intenseminimalism.com @folletto folletto@gmail.com World Usability Day Milan, 13 novembre 2009 worldusabilityday.org