Responsible for developing and maintaining Channel Marketing and Digital platform for all product lines, including manage the Digital and Channel Marketing team.
Facilitate the implementation of all channel initiatives, including: the planning and design of channel identification and recruiting, CMS and partner web site, loyalty programs, training, trend, sales and promotional results, analysis and reporting to key stakeholders for the purposes of improved channel management strategies.
Lead the development and implementation of all Social Media, SEM, SEO, Webinars, Eblast, E-Commerce, Product Reviews platform, Web & microsites, Data Base management, also responsible for metrics, for...