Works with healthcare clients and internal staff to analyze marketing communications channels in order to identify opportunities for performance improvement and ROI maximization. Develops and executes campaign measurements and analysis, performs ad-hoc analysis, and manages complex projects. Articulates results, insights, and analyses to internal and external clients. Works with clients and external partners to execute identified recommendations.
Collaborates with account leads and clients before, during and after all marketing plans are deployed, ensuring proper metrics are set up, data is collected succinctly, and results are analyzed and reported in a compelling and relevant manner. ...
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