Giuseppe laricchia - Who am I?
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This document outlines several projects the person worked on in various roles such as strategist, copywriter, and creative. It provides brief descriptions of the projects including engaging users during the 2014 FIFA World Cup with real-time content for Barilla reaching 6 million users. It also describes an offline and online activation for a movie dinner influencing over 1.4 million people and creating training instruments and social media content for a travel agency network. Additional projects included a recipe contest across 10 countries for a card program and communicating the themes and values of a conference selling out all tickets for the first time.
Giuseppe laricchia - Who am I?
- 6. Role: Strategist, Copywriter Project: #CalcioBarilla Real time content marketing to engage users during Fifa world Cup 2014 Results: 6 million users reached; 8 milions of impressions, 13 milions of interactions (organic results). The campaign has been reported by the main italian newspapers
- 7. Role: Creative, Copywriting, Strategist Project: ‘Indovina chi viene a Cine’ a special dinner for selected influencers where everything is a clue for a Movie. An offline and online activation to engage fans in the Infinity TV storytelling. Results: 166 content generated, more than 1.465.000 people reached Reference: https://www.youtube.com/watch?v=UrXKqyUsyQI
- 8. Role: Strategist, Public Speaking, Training Project: Create Instruments to develop social activities of over 1k travel agencies in the «Welcome Travel» network. Output: A Brand Facebook Page with engaging sharable contents. A structure of Social and digital webinar s to help and train agencies
- 9. Role: Strategist, Creative, Copywriter Project: A Recipe contest to engage fans of Live Inspire in the Expo 2015 Themes connecting those values with the card ‘Live Inspire’ of Intesa San Paolo Output: 10 Countries involved, a coordinate editoral plan good for different cultures and languages, an E-book user generated, a digital Pr activitiy in all the countries involved.
- 10. Role: Strategist, Copywriter Project: Communicate themes of the new WOBI 2014 focusing on values and guests Output: First time all tickets Sold out, live tweeting activities, special video for external and internal communication Reference: https://www.youtube.com/playlist?list