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Infomobility services
                                         (LINEA 2)
                         ITN 2009 (Infrastructure, Telematics & Navigation
                                      Torino – 15 ottobre 09




Alessandro Taddei - Infoblu
Agenda
                                                                   LINEA 2

          Infoblu: who we are & what we do
          EasyRider Linea 2 – Infomobility services
               Partners
               Sub project structure
               Approach
               Activities
               Outcomes




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)         2
LINEA 2




        INFOBLU




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)         3
Who we are & what we do
                                                                   LINEA 2




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)         4
Who we are & what we do
                                                                              LINEA 2

          (mission) Infoblu makes your travel simple providing a wide range of
          infomobility services. We inform you about the traffic situation,
          weather conditions, accidents or everything that can have an impact
          on your travel. We also provide searches for route, tolling and
          facilities.

          (where we come from) The Company was born in 2000 from the
          experience and the technologies of Autostrade (Atlantia),by which it is
          100% partecipated(*). Nowadays the company keeps on growing,
          thanks to the most recent technologies and an highly qualified staff,
          developing innovative products and reliable services.

          (*)   Changes in Infoblu shares expected by end of October




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                    5
Who we are & what we do
                                                                                              LINEA 2




                                                                   ATLANTIA
                                                                   Financial Highlights (€/mln)
                                                                                2008       2007
                                                                   Revenue        3,477      3,272




                                                                         Changes in Infoblu
                                                                         shares expected by end
                                                                         of October




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                                     6
Financial Highlights

    Who we are & what we do
                                                                                 LINEA 2

           At present Infoblu is the Italian leader in the B2B e B2B2C traffic
           information market.
           It provides solutions to the major Italian players
                Car manufacturers
                Navigation devices
                TV
                Radio
                Internet
                Service operators
                Telcos




 Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                      7
LINEA 2




        EASYRIDER LINEA 2
        INFOMOBILITY SERVICES

Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)         8
Partners
                                                                   LINEA 2

          Infoblu
          5T
          Anas
          Art
          CRF
          CRP
          CSST
          Electrolux
          Mizar
          MMSE




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)         9
Sub project structure
                                                                   LINEA 2




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)        10
Sub project structure
                                                                                                                                                                LINEA 2

   SP             WP
   leader    WP leader task                          Title                            From    To    5T Anas       Art    CRF CRP CSST Electrolux Infoblu Mizar MMSE
                      T4.1 Infomobilità urbana su veicolo                            1       18    L                    p                                     p
                      T4.2 contenuti dinamici traffico privato                       1       33                                  L
            WP4   5T        piattaforma di integrazione di contenuti per la mobilità
                      T4.3                                                           1       30                                                       L
                            di persone intermodale
                      T4.4 base dati impedenze time dependent                        1       33                                  L
                      T5.1 gestione accessi pagamento ztl                            1       18    L                                                        p
                      T5.2 pagamento sosta                                           1       18    L                                                        p
            WP5   5T T5.3 tariffazione ad utilizzo                                   1       18    L   p                p                                   p
                      T5.4 road pricing urbano                                       1       18    L                                                        p
    Infoblu
                      T5.5 pagamento altri servizi di mobilità                       1       18    L                                                        p
                      T6.1 navigazione e gestione dinamica dei parcheggi             1       27                                                       L
            WP6 Mizar T6.2 controllo uso dei parcheggi riservati                     1       30               L                                             p
                      T6.3 gestione rete incroci semaforici                          1       30                                                       L
                      T7.1 integrazione urbano extraurbano                           1       24        p                                       L
                      T7.2 servizio info personalizzate                              1       24                                                L            p
            WP7 Anas
                      T7.3 unità di controllo domotico e sistema di illuminazione 1          24                         p   p         L
                      T7.4 network interface unit                                    1       24                         p   p         L




                           L = Leader
                           p = partner




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                                                                                                      11
Approach
                                                                        LINEA 2

          The subproject proposal has been composed as a number of pieces
          almost fitting together
          The first activity had been to look for main
               sinergies (overlapped areas)
               likely missing pieces
                    Tasks provided by other subprojects
                    Needed task to be fulfilled




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)             12
Step 1
                                                                                                   LINEA 2

          First decisions made:
               Using Artist methodology for architecture
               ‘enhancing’ the product sheets (used to compile the project proposal) with Artist


          Providing the best mapping of each product sheet onto the Artist
          functions
               provided by the product
               needed by the product to add value to the value chain




                                     ARTIST provided the common reference
                                     system to project onto and thus to compare
                                     with the products




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                                        13
Step 2
                                                                   LINEA 2

          Combining all pieces
          First al subproject level
          Then at project level
          (iterations required)




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)        14
Achievements
                                                                                            LINEA 2

          The process started on april-may and was completed on september
          (Linea 2 SP)
          In addition the process allowed
               To provide the subproject architecture
               To provide the project architecture
               To find the gaps
               To fill the gaps
               To find the overlapping regions
               To provide the background for technical discussions among partners in the SP and
               between SP2 (Infomobility services) and SP1 (Telematics and cooperative vehicles)




          Linea 2 has overlapping but no major gaps (output of last Linea 2
          meeting – Florence sept 30th)


Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                                   15
Activity 2
                                                                                LINEA 2

          Moving from high level architecture (Artist) to hybrid functional/block
          diagram to jump one big further step toward implementation
          Activity started officially on sept 2 in a all-day meeting in Venaria,
          MMSE premises (but unofficially kicked off on july 09)




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                     16
Activity 2 – Step 1
                                                                       LINEA 2

          First of all investigating
               which vehicle platform will be available
               which features will be available on vehicle platforms




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)            17
Activity 2 – Step 2
                                                                               LINEA 2

          Connecting vehicle platform products with a service centre product




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                    18
Activity 2 – Step 3 (Iterative)
                                                                   LINEA 2

          Adding products
               New components are added
               Previous components need
                    To be better defined
                    To be adapted to fit with new ones




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)        19
Activity 2 – target
                                                                                              LINEA 2

          The target of this activity is
               To add all the major components of all the products to be developed by partners in
               Linea 2 SP
               To identify/define all the major flows/conditions among components
          The plan is to complete this activity by beginning 2010
          The outcomes of the activity will be
               To provide a solid base for implementation
               To allow other SPs to have a in depth knowledge of Linea 2 provided services




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)                                    20
LINEA 2




        THANK YOU FOR YOUR ATTENTION




Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2)        21

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Taddei_INFOBLU

  • 1. Infomobility services (LINEA 2) ITN 2009 (Infrastructure, Telematics & Navigation Torino – 15 ottobre 09 Alessandro Taddei - Infoblu
  • 2. Agenda LINEA 2 Infoblu: who we are & what we do EasyRider Linea 2 – Infomobility services Partners Sub project structure Approach Activities Outcomes Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 2
  • 3. LINEA 2 INFOBLU Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 3
  • 4. Who we are & what we do LINEA 2 Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 4
  • 5. Who we are & what we do LINEA 2 (mission) Infoblu makes your travel simple providing a wide range of infomobility services. We inform you about the traffic situation, weather conditions, accidents or everything that can have an impact on your travel. We also provide searches for route, tolling and facilities. (where we come from) The Company was born in 2000 from the experience and the technologies of Autostrade (Atlantia),by which it is 100% partecipated(*). Nowadays the company keeps on growing, thanks to the most recent technologies and an highly qualified staff, developing innovative products and reliable services. (*) Changes in Infoblu shares expected by end of October Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 5
  • 6. Who we are & what we do LINEA 2 ATLANTIA Financial Highlights (€/mln) 2008 2007 Revenue 3,477 3,272 Changes in Infoblu shares expected by end of October Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 6
  • 7. Financial Highlights Who we are & what we do LINEA 2 At present Infoblu is the Italian leader in the B2B e B2B2C traffic information market. It provides solutions to the major Italian players Car manufacturers Navigation devices TV Radio Internet Service operators Telcos Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 7
  • 8. LINEA 2 EASYRIDER LINEA 2 INFOMOBILITY SERVICES Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 8
  • 9. Partners LINEA 2 Infoblu 5T Anas Art CRF CRP CSST Electrolux Mizar MMSE Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 9
  • 10. Sub project structure LINEA 2 Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 10
  • 11. Sub project structure LINEA 2 SP WP leader WP leader task Title From To 5T Anas Art CRF CRP CSST Electrolux Infoblu Mizar MMSE T4.1 Infomobilità urbana su veicolo 1 18 L p p T4.2 contenuti dinamici traffico privato 1 33 L WP4 5T piattaforma di integrazione di contenuti per la mobilità T4.3 1 30 L di persone intermodale T4.4 base dati impedenze time dependent 1 33 L T5.1 gestione accessi pagamento ztl 1 18 L p T5.2 pagamento sosta 1 18 L p WP5 5T T5.3 tariffazione ad utilizzo 1 18 L p p p T5.4 road pricing urbano 1 18 L p Infoblu T5.5 pagamento altri servizi di mobilità 1 18 L p T6.1 navigazione e gestione dinamica dei parcheggi 1 27 L WP6 Mizar T6.2 controllo uso dei parcheggi riservati 1 30 L p T6.3 gestione rete incroci semaforici 1 30 L T7.1 integrazione urbano extraurbano 1 24 p L T7.2 servizio info personalizzate 1 24 L p WP7 Anas T7.3 unità di controllo domotico e sistema di illuminazione 1 24 p p L T7.4 network interface unit 1 24 p p L L = Leader p = partner Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 11
  • 12. Approach LINEA 2 The subproject proposal has been composed as a number of pieces almost fitting together The first activity had been to look for main sinergies (overlapped areas) likely missing pieces Tasks provided by other subprojects Needed task to be fulfilled Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 12
  • 13. Step 1 LINEA 2 First decisions made: Using Artist methodology for architecture ‘enhancing’ the product sheets (used to compile the project proposal) with Artist Providing the best mapping of each product sheet onto the Artist functions provided by the product needed by the product to add value to the value chain ARTIST provided the common reference system to project onto and thus to compare with the products Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 13
  • 14. Step 2 LINEA 2 Combining all pieces First al subproject level Then at project level (iterations required) Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 14
  • 15. Achievements LINEA 2 The process started on april-may and was completed on september (Linea 2 SP) In addition the process allowed To provide the subproject architecture To provide the project architecture To find the gaps To fill the gaps To find the overlapping regions To provide the background for technical discussions among partners in the SP and between SP2 (Infomobility services) and SP1 (Telematics and cooperative vehicles) Linea 2 has overlapping but no major gaps (output of last Linea 2 meeting – Florence sept 30th) Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 15
  • 16. Activity 2 LINEA 2 Moving from high level architecture (Artist) to hybrid functional/block diagram to jump one big further step toward implementation Activity started officially on sept 2 in a all-day meeting in Venaria, MMSE premises (but unofficially kicked off on july 09) Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 16
  • 17. Activity 2 – Step 1 LINEA 2 First of all investigating which vehicle platform will be available which features will be available on vehicle platforms Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 17
  • 18. Activity 2 – Step 2 LINEA 2 Connecting vehicle platform products with a service centre product Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 18
  • 19. Activity 2 – Step 3 (Iterative) LINEA 2 Adding products New components are added Previous components need To be better defined To be adapted to fit with new ones Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 19
  • 20. Activity 2 – target LINEA 2 The target of this activity is To add all the major components of all the products to be developed by partners in Linea 2 SP To identify/define all the major flows/conditions among components The plan is to complete this activity by beginning 2010 The outcomes of the activity will be To provide a solid base for implementation To allow other SPs to have a in depth knowledge of Linea 2 provided services Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 20
  • 21. LINEA 2 THANK YOU FOR YOUR ATTENTION Torino, 15 ottobre 09 – ITN 09 – Infomobility Services (Linea 2) 21