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Brand Alliance Promotions At Coffee Day Express

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Gopal1911

The document discusses Amalgamated Bean Coffee Trading Company's Caf辿 in a Kiosk concept, which operates over 900 small coffee kiosks across 20 Indian cities. The kiosks target young professionals between 22-40 years old, who make up 80% of Caf辿 in a Kiosk's 4 lakh monthly customers. The kiosks leverage their large network and convenient locations near offices and public places to engage customers and promote partner brands through interactive contests, product placements, sampling, and events.

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Connecting your brand to the young at heart Indian
Connecting Interacting Engaging
油
Parentage Subsidiary of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Pioneer of the caf辿 culture and the first to launch the coffee bar concept in India
Caf辿 in a Kiosk Fast-serve convenience On-the-Go concept Targeted at the youth & young at heart with large disposable incomes Network Strength 900+ convenient kiosks across 20 cities and growing! 60% of the kiosks are inside or in close proximity to large offices
Retail Coverage Corporates Railway stations/Metro Multiplexes Supermarkets Shopping malls Petrol pumps Parks Getaways Institutions Hospitals
The Mix
The Offering Relevant Reach 200 footfalls per day 4 lac consumers per month. 80% of these in 22-40 yrs age group Huge disposable incomes Uninterrupted OTS Least opportunity of consumers to switch communication. Captive Audience No attention diverters. Relaxed frame of mind Open to engaging with the communication Uncluttered and consistent presence Unique creative/ innovative concepts
Audience Behaviour Young at heart, vivacious, active urban, on-the-go, successful Mix of decision makers & influencers: Peer group, workmates SEC-A, SECA+, SEC-B Brand Conscious Make consumption related decisions in company of friends Looking for a good lifestyle Looking for a multiplicity of experiences Income levels upwards of Rs 20000 plus Access to large amount of spending money Decision makers with high purchasing power. Working in Software, ITES, BPO companies, Students Tech Savvy
THE MENU The CDX Platter!
Product Placements & Retailing
Sampling
Interactivity Contests Activated through leaflets/contest forms given out with the menu-card /bill folders Drop boxes To collect all entries to the contest Lead Generation
Events & Promotions On ground partners Static visibility Ticketing
Lead Generation
Take Away Cups Tent Card and Drop Boxes
Menu Card/ Side Menu
Product Launch/ Activation
Movie Promotions
Partners Britannia Delmonte Wrigley's Kwality Walls Cloud 9 Cadburys Frito Lay Dabur Unibic Nivea DNA Idea Tata Indicom Airtel Wipro Intuit Zydus Cadila Toyota
油

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Brand Alliance Promotions At Coffee Day Express

  • 1. Connecting your brand to the young at heart Indian
  • 3. 油
  • 4. Parentage Subsidiary of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Pioneer of the caf辿 culture and the first to launch the coffee bar concept in India
  • 5. Caf辿 in a Kiosk Fast-serve convenience On-the-Go concept Targeted at the youth & young at heart with large disposable incomes Network Strength 900+ convenient kiosks across 20 cities and growing! 60% of the kiosks are inside or in close proximity to large offices
  • 6. Retail Coverage Corporates Railway stations/Metro Multiplexes Supermarkets Shopping malls Petrol pumps Parks Getaways Institutions Hospitals
  • 8. The Offering Relevant Reach 200 footfalls per day 4 lac consumers per month. 80% of these in 22-40 yrs age group Huge disposable incomes Uninterrupted OTS Least opportunity of consumers to switch communication. Captive Audience No attention diverters. Relaxed frame of mind Open to engaging with the communication Uncluttered and consistent presence Unique creative/ innovative concepts
  • 9. Audience Behaviour Young at heart, vivacious, active urban, on-the-go, successful Mix of decision makers & influencers: Peer group, workmates SEC-A, SECA+, SEC-B Brand Conscious Make consumption related decisions in company of friends Looking for a good lifestyle Looking for a multiplicity of experiences Income levels upwards of Rs 20000 plus Access to large amount of spending money Decision makers with high purchasing power. Working in Software, ITES, BPO companies, Students Tech Savvy
  • 10. THE MENU The CDX Platter!
  • 11. Product Placements & Retailing
  • 13. Interactivity Contests Activated through leaflets/contest forms given out with the menu-card /bill folders Drop boxes To collect all entries to the contest Lead Generation
  • 14. Events & Promotions On ground partners Static visibility Ticketing
  • 16. Take Away Cups Tent Card and Drop Boxes
  • 20. Partners Britannia Delmonte Wrigley's Kwality Walls Cloud 9 Cadburys Frito Lay Dabur Unibic Nivea DNA Idea Tata Indicom Airtel Wipro Intuit Zydus Cadila Toyota
  • 21. 油