I鈥檓 a marketing professional who fell into the car business; it鈥檚 a long story but the important part is that I was formally trained in marketing and practiced what I had studied for about 25 years at the corporate level before being introduced to the car business.
What the car business taught me was how to sell cars and how to apply my marketing chops to do it differently than those brought up in the car business. In the process, I learned how marketing and sales work best together, where it really counts鈥� on the showroom floor, face to face, when being able to close the deal is the only benchmark of success.
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