My background has been founding and growing specialist marketing/advertising agencies that leverage changes in the media landscape for national and local advertisers. Experience in start-ups and operating within large agency holding company environments.
My current responsibilities include working with advertisers & agencies to leverage and optimize marketing opportunities across the digital engagement path consumer鈥檚 journey on leading to sale. For 20 years, I have been focused and committed to answering the question on every advertiser's mind; how to best manage the evolution of consumer usage across traditional and digital media.
In my spare time, I also write on the topic of Local ...
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