A brand strategy consultant, writer, speaker, host and judge specialising in premium spirits.
My mission is to experience, share and inspire with everything great about whisky, whiskey, gin, beer and fine dining through my writing, my brand building and my whisky tastings.
An independent senior brand strategist with global experience who has worked with a number of household and niche brands across the UK, Europe, Asia and the US. My focus is on consumer understanding, experience and engagement within luxury spirits, consumer packaged goods, retail, and leisure sectors.
In recent years my focus has been around consulting with a number of brands within the whisky and luxury spirits sec...
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