After 10 years in the industry, I still believe that one great idea can change the world. And what better place than advertising to find my Big, Audacious, Hairy Idea that changes a little slice of the world.
In the meanwhile I continue fighting the good fight against mediocre advertising that does not influence consumers, the brand or society at large. A fight larger than just the next TV commercial. A job not just for the copywriters or art directors.We have to believe that it's not ALL been done before. (Or at least continue trying to do something for the first time and hope no one notices).
I have worked on successfully creating, launching, handling and working on campaigns across v...
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