★ Responsible for the marketing plan both for direct and indirect businesses , covering both Enterprise and SMB..
★ Manage marketing budget, relationships with partners ( Alliances) and press.
★ Identification of market trends. Organization and animation of internal & external events to promote Sharp offering.
★ Launch of new offerings ( HW & software) : product positioning, competition analysis, pricing analysis & definition.
★ Creation of local marketing sales tools.
★ Follow up and measuring of marketing activities.
★ Close collaboration with sales and engineering teams to meet customer needs and business targets.
★ Strong collaboration with top management to define bu...