Brand and Trade Marketing professional with over 15 years of leadership experience in category and customer management locally and regionally, in an international environment.
Proven track record of driving growth for new products / brands / category through innovative insights, portfolio and communication development.
Leader of projects including brand and trade marketing, category management, POP and visibility improvement, media management, sales, demand planning, consumer / customer research, insight development, trasformation.
Specialties: Strategy development
Long-term Brand Building
Segment insights
Regional Innovation Project Management
Product Development
Packaging Desi...
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