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Disruption Is The Idea
Technology Speeds It Up
A startup in real time
(No Uber or AirBNB)

Disruption: A Startup from IDEA to Incubation

Let me tell you a story about…
O Motivation
O Obvious Ideas
O Pot Holes
O Pivoting
O Lean Start-Up
O Being Collaborative and Partner Friendly
O Momentum & The Law of Attraction

Disclaimer
O I have permission – the client is in the
room
O This is a prime example of the
collaborative approach to doing business

7 Months
From false start to success

It starts with an IDEA…
You need to be open…
What’s staring you in the face?

Solve a problem..
O What are the persistent challenges in your
industry or the company you work for?
Cosmetic Injection Industry
O Key players limiting growth
O Medical Specialists
O Established Injecting Networks
O Current practices are:
O Exploiting injectors
O Not patient friendly
O Limiting market penetration for suppliers

A False Start
O Great idea
O Partners not aligned
O Custom technology
O Big lead time
O Big investment
O Tech IP vested with the departing partners

Pivoting
O It’s how you respond - not react
O Minimum viable product
O No time to waste
O Minimal Cap Ex

Being Collaborative and
Partner Friendly
O The suppliers are being looked after not
screwed – objectives are aligned
O Attracted major channel partners in record
time and before even commencing to
trade:
O Medical
O Dental
O Allied Health
O Pharmacy

Momentum &
The Law Of Attraction
O Taking a strategic long-term approach
O An everyone must win attitude
O Resulted in massive speed to market

7 Months Later
O Wholesale product deals to rival the
industry
O Master Franchisees with large networks in
4 verticals
O First 5 franchises sold in April 2016
O 11 franchise applications in progress
O 14 new franchise discussions in progress
O First treatments to commence May 2016
O Discussions to open up NZ market in
2016
O USA in 2017

2nd Time Around
O Invested in simple systems & operational
excellence
O Got cutting edge IT without upfront investment
or development risk (SaaS)
O Franchisee runs the business on an iPad and
mobile eftpos
O Franchisor runs their business from the cloud
O Business model & tech opened other
opportunities
O Instantly duplicable and scalable at a global
level

What is your story
going to be about…
O Your idea – What problem can you solve?
O Take Action
O Minimize your risk
O Lean Startup – It’s easier than ever
O Being Collaborative and Partner Friendly
O Momentum & The Law of Attraction

www.HEOsoftware.com
Go to the website.
Tell me what your BIGGEST challenges are
And I will send you the slide deck.

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Disruption: A Startup from IDEA to Incubation

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Disruption: A Startup from IDEA to Incubation