Ma卯tre de Conf茅rences en Marketing et Communication
Associate Professor in Marketing
1. RECHERCHES en COMMUNICATION & TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATION
- Compr茅hension et mesure de l'efficacit茅 de la communication (publicit茅 TV, terminaux mobiles, applications TV connect茅e, etc.)
- R茅sistance 脿 la communication (processus, ant茅c茅dents, cons茅quences).
- Etude des processus d'adoption et d'appropriation des technologies de l'information et de la communication.
- Efficacit茅 publicitaire et RSE
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