The LinkedIn refresher session provided attendees with resources on LinkedIn advertising including a link to an Ad-Ops hub, an attached SLA document, and key points. Content Ads are being discontinued and campaigns are at risk of having inventory released if not managed. In-mails 2.0 can be priced between $0.80 to $0.90 and work is being done to group more African countries for InMails targeting. Further training on targeting will be scheduled.
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Linked in refresher session
1. LinkedIn Refresher Session:
Hi Team,
For those that attended the LinkedIn Refresher session:
Please see the items that I promised Id send as well as a few key points to note:
1. Link to the Ad-Ops hub
https://sites.google.com/site/licmguide/home
2. LinkedIn SLA doc
Please see attached.
Key Points:
1. Content Ads are being discontinued. Please stop selling with immediate effect.
2. Please be aware of your campaigns at risk and team together with ops to ensure we keep
our risk down. (Inventory WILL be released after 5 days)
3. You can charge between $0.80 and $0.90 for In-mails 2.0 (R10-R12)
4. Orlaith is looking at the option of being able to group more than 4 African countries together
for InMails.
5. I am setting up in-depth targeting training with Orliath. Watch this space!