Personal Information
Organization / Workplace
Egypt Egypt
Occupation
Senior Qualitative Research Executive
Industry
Advertising / Marketing / PR
About
• A 2+ year experience in Qualitative market research field.
• Handling several FMCGs projects and pharmaceutical ones with different research scopes; Concept testing, U&A, Ad testing, Market Understanding, Brand Equity studies and conducted both consumer and B2B interviews and focus groups.
• Comprehensive Understanding of the fundamentals of the Marketing field from the Professional Certificate in Marketing courses (Principles of Marketing, Strategic Marketing, Direct Marketing, Market Research, AUC 2008-2010).
• Knowledge in different areas of business and communication skills through Diversified background from the Pharmaceutical Major Study background and Marketing Studies....
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