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Safrea prezopdf

H
Hagen Engler

A presentation outlining the state of the market for freelance media workers and the services provided by Safrea, the Southern African Freelancers Association.

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FREELANCING: BEYOND THE ACCESS CARD SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION
MEDIA LANDSCAPE Majors shedding headcount Outsourcing content Insourcing content! Rates under pressure Media migration Legacy media shrinking New media booming
SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION Home to hundreds of media professionals Writers, editors, photographers, designers, videographers Share knowledge (eg. non-paying clients), support, advice on sourcing work, tax, contracts Recommend industry rates. Training and jobs resource
SAFREA.CO.ZA Safrea is a professional association of freelance workers in the communications 鍖eld. Founded in 1999, Safrea promotes the interests of freelance media specialists, working to raise their professional standing and to make working as a freelancer more rewarding. National Exco, Oversight Committee, Regcos in Gauteng North, Gauteng South, KZN, Eastern Cape, Western Cape, 400+ members
SAFREA.CO.ZA Some jobs sourcing Students rates R165p.a. Regular talks, niche events and larger events. Biggest Safrea asset is combined experience base of our members. Access this via the Safrea Google Group.
GAPS I FOUND Screenwriting course via Safrea Magazine stories for colleagues without capacity Private publishing & editing of book projects Freelancer networks!
THE FREELANCERISATION OF SOCIETY Lay-o鍖s. Print rationalisation. Shrinking, unwieldy legacy media vs nimble start-ups Fragmentation Gap in labour legislation Advocacy. Lamp. Uasa. Ccifsa
THE FREELANCERS GAMBIT Dont be so precious about journalist. Rather writer. Or at worst: Content Provider Multiskilling & reskilling. Scripts, developing, 鍖lm, strategy, copywriting, blogging, literature Building networks. From varsity, on social media, in all work. Temporary collabs
THE FREELANCERS CHALLENGES Legal issues. Eg. Plagiarism, defamation. No brand support. Build your own! Financial pressure Time pressure. No time pressure Ethical issues
WHAT HAVE WE LEARNED? Its precarious as a freelancer, but you can pay the bills. Be versatile! Build networks! Support your colleagues. Dont say no to anything, but know your worth.
ALSO, LIFE IS SWEET! Freelancing: Sometimes the worst career move ever is the best career move ever!
QUESTIONS, VRAE, IMIBUZO?

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Safrea prezopdf

  • 1. FREELANCING: BEYOND THE ACCESS CARD SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION
  • 2. MEDIA LANDSCAPE Majors shedding headcount Outsourcing content Insourcing content! Rates under pressure Media migration Legacy media shrinking New media booming
  • 3. SAFREA: THE SOUTHERN AFRICAN FREELANCERS ASSOCIATION Home to hundreds of media professionals Writers, editors, photographers, designers, videographers Share knowledge (eg. non-paying clients), support, advice on sourcing work, tax, contracts Recommend industry rates. Training and jobs resource
  • 4. SAFREA.CO.ZA Safrea is a professional association of freelance workers in the communications 鍖eld. Founded in 1999, Safrea promotes the interests of freelance media specialists, working to raise their professional standing and to make working as a freelancer more rewarding. National Exco, Oversight Committee, Regcos in Gauteng North, Gauteng South, KZN, Eastern Cape, Western Cape, 400+ members
  • 5. SAFREA.CO.ZA Some jobs sourcing Students rates R165p.a. Regular talks, niche events and larger events. Biggest Safrea asset is combined experience base of our members. Access this via the Safrea Google Group.
  • 6. GAPS I FOUND Screenwriting course via Safrea Magazine stories for colleagues without capacity Private publishing & editing of book projects Freelancer networks!
  • 7. THE FREELANCERISATION OF SOCIETY Lay-o鍖s. Print rationalisation. Shrinking, unwieldy legacy media vs nimble start-ups Fragmentation Gap in labour legislation Advocacy. Lamp. Uasa. Ccifsa
  • 8. THE FREELANCERS GAMBIT Dont be so precious about journalist. Rather writer. Or at worst: Content Provider Multiskilling & reskilling. Scripts, developing, 鍖lm, strategy, copywriting, blogging, literature Building networks. From varsity, on social media, in all work. Temporary collabs
  • 9. THE FREELANCERS CHALLENGES Legal issues. Eg. Plagiarism, defamation. No brand support. Build your own! Financial pressure Time pressure. No time pressure Ethical issues
  • 10. WHAT HAVE WE LEARNED? Its precarious as a freelancer, but you can pay the bills. Be versatile! Build networks! Support your colleagues. Dont say no to anything, but know your worth.
  • 11. ALSO, LIFE IS SWEET! Freelancing: Sometimes the worst career move ever is the best career move ever!