This is one of my favorite quotes:
If you have always done it that way, it is probably wrong. (Charles Kettering)
It might sound slightly dull, on the other hand undeniable realistic. We do need to be in rhythm with a constantly changing world, or if possible: why not be the ones changing it.
I am a straight talking, playful and efficient enabler who loves to combine commerciality with creative communication. You have probably noticed that the commercial world has changed; interactivity, engagement, consultative sales and storytelling have become the golden elements to win the hearts of customers.
Selling and pitching your products aggressively is not always the best way to a...