This is one of my favorite quotes:
鈥淚f you have always done it that way, it is probably wrong.鈥� (Charles Kettering)
It might sound slightly dull, on the other hand undeniable realistic. We do need to be in rhythm with a constantly changing world, or if possible: why not be the ones changing it.
I am a straight talking, playful and efficient enabler who loves to combine commerciality with creative communication. You have probably noticed that the commercial world has changed; interactivity, engagement, consultative sales and storytelling have become the golden elements to win the hearts of customers.
Selling and pitching your products aggressively is not always the best way to a...
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