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marketing multi-channel omni-channel marketing digital marketing big data social media email marketing marketing strategy strategy e-mail marketing marketing automation digital transformation direct mail change management digital disruption database marketing distributed marketing business interactive marketing crm digital media social media marketing internet marketing augmented reality hans rosling mobile commerce branding internet strategic management social commerce brand trendwatching travel industry trends 2010 online travel tourism trends 2011 database management system mediplanet segmentation pharmaceutical industry mobile marketing communication social media strategy sales artificial intelligence business intelligence ai revenue boulevard hans smellinckx digital business transformation web progressive web apps pwa transformation innovation omnichannel conversion day evolution e-commerce web design design responsive personalisation email tren travel and tourism database marketing and advertising tedx ted (conference) return on investment roi