The old proverb goes 鈥渁 team is only as strong as it鈥檚 weakest link.鈥� Sales support is part of the sales team and often it is the weakest link when it comes to closing the deal. Without sales, no one gets paid. Activities under my area include:
1. Lead generation.
2. Building brand recognition.
3. Nurturing leads until they are sales-ready.
4. Creating collateral that helps persuade prospects such as websites, brochures, multimedia presentations, product sheets, etc.
5. Gathering customer testimonials and writing case studies.
6. Making it easy to differentiate from competitors.
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