Personal Information
Organization / Workplace
West Java Province, Indonesia Indonesia
Occupation
Softgoods Trend, color, material direction and product marketing
Industry
Education
Website
http://www.coroflot.com/sirimbow
About
My current position is Product Marketing for PT. Eigerindo MPI, a lifestyle & retail company consist of Three different Brands. The brands are EIGER (Outdoor), BODYPACK (Urban and digital) and EXSPORT (School & Casual Bags for female teenagers).
My role is mainly in charge for giving insights for EIGER that comes from the market, forecasting trend based from various source and creating a seasonal color, material, finishes (surface & texture for hard parts) and reference to be spread among executives, marketing peers ,visual merchandisers and designers. Our most exciting work to date is when EIGER is launching a new lifestyle category that called EIGER 1989 which is a breath of fresh...
Contact Details
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