• Managing the product line life cycle from strategic planning to tactical activities
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Driving a solution set across development teams through market requirements and product positioning.
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Primary liaison with all associated stakeholders like UI/UX designers, marketing agencies, PR, channel partners etc