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State College, Pennsylvania Area United States

Marketing Manager - Traditional/Digital/Social Media and Events

Education

• Manages a team of five individuals responsible for all digital, television, print, radio, outdoor and social media advertising for Penn State World Campus brand-building campaigns as well as prospective and current student networking and engagement events • Manages the day-to-day operations of Penn State World Campus’s social media channels; leading a day-to-day cross functional team of 10 content contributors, creative, and analysts, and a team of 15 unit monitors and client service providers • Develops and executes annual integrated brand marketing plans for Penn State’s World Campus online degree and certificate programs with a marketing budget of more than $7.5M • Measu...