Personal Information
Organization / Workplace
Dallas/Fort Worth Area United States
Occupation
ADDY awards winner | VP Strategic Marketing | Senior Director Product Management with expertise in Global B2B Companies
Industry
Advertising / Marketing / PR
Website
About
I help middle-market and Fortune 500 companies accelerate their sales growth. Expertise in revenue related issues including growth strategy, pricing, sales and marketing management, customer segmentation and messaging, new product launch and channel management strategies.
OPTIMIZING THE CORE REVENUE GROWTH
• Strategic Marketing / Integrated Marketing – Championed Account Based Marketing of the largest customer vertical, implemented by an omni-channel campaign that won multiple ADDY awards, resulting in 23% YoY growth
• Business Process Improvement / Business Strategy – Developed channel selling strategy, reducing customer acquisition selling process from 30 months to 18 months, boosting...
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