Lead Magnet vs. Traffic Magnet: What's the difference?
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Traffic magnets are often great for gaining attention or increasing brand awareness, but they may not be well suited to help you gain new qualified leads. On the other hand, when you create lead magnets, your goal is to attract target customers who might find your content interesting. Ideally, you want to think of content marketing initiatives that can generate traffic and also leads. Meaning, the types of people attracted to your content enough to check it out are also the same people who are likely to buy your product. If your goal is to increase targeted leads, chasing virality may not necessarily do the trick.
Lead Magnet vs. Traffic Magnet: What's the difference?
- 2. WHAT IS A LEAD MAGNET? A lead magnet is a resource often offered for free as a way of attracting potential customers. BRISQUEMARKETING.COM
- 3. LEAD MAGNETS Examples of Guides, Checklists, Whitepapers, eBooks Training Courses Live Webinars BRISQUEMARKETING.COM
- 4. WHAT IS A TRAFFIC MAGNET? A Traffic magnet is any marketing initiative aimed at increasing online visibility or website visits. BRISQUEMARKETING.COM
- 5. TRAFFIC MAGNETS Examples of Writing about controversial topics Running giveaway contests Newsjacking or utilizing viral trends BRISQUEMARKETING.COM
- 6. Lead Magnet Think of your marketing looking at the entire customer journey beyond a click or a like. Ask yourself, "what can I do to get the right people's attention?" Traffic Magnet KEY TAKEAWAY Successful marketing campaign BRISQUEMARKETING.COM
- 7. Hi there! We are on a mission to make every company's marketing connect better with people. Let's connect! Get a FREE MARKETING CONSULTATION Brisque Be unapologetically human with your marketing, BRISQUEMARKETING.COM/GET-STARTED Share your thoughts Like for more Save for later