Summary
Over 15yrs of experience [over 7 yrs in Mass Communication and over 9 years in Direct Marketing + Digital (Online and Mobile Marketing)] I continue to have the thirst to understand more audiences.
Well, allow me to put across that my professional services have geared as the consumer progressed across various mediums.
I started my career in mass communication, proceeded onto direct marketing and currently have established myself on digital assets, online media and mobile marketing.
Commenced my professional journey with corporate / financial advertising, then went on to consumer durable, then worked on FMCG and on retail communication and loyalty programmes.
Worked on M
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