| Change Agent | Global Business Engineer | E-business Developer |
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We are in the middle of a digital revolution characterized by its behavior with constant changes and blurred boundaries.
Think about the following, B2B customers are more half way through the purchasing process before engaging with vendors (Forrester Research). Furthermore, that C-level executives prefer to locate information themselves (Carat UK, Mar 2013). More important all this happens across different channels, e.g. company websites, social media and call centers, and they seem to be ever increasing in numbers.
Essentially, I believe that the digital revolution requires a new type of professionals that able to navigate in this ever-changing environment with blurred boundaries, and ...
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