Henrik Hasselbalch is a senior Cloud Leader focusing on IBM Cloud Business across all IBM brands. He has 25 years of experience in Selling across many IBM areas both in Denmark and Europe. He has a long interest in New media and technology and was Business Development Manager in IBM's European Digital Media group for 5 years and is now dedicated to Cloud, being one of IBM's 4 Global Growth Initiatives. He holds a Ms.Sc.Engineering and is a passionate speaker around the entire "Rethink IT - ReInvent Business" theme of IBM - Cloud