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Team I: Vulcan IndustryCEO DEBRIEF1
AGENDAIndustry Analysis: SoniteMarket SharesIndustry SalesIndustry Growth RatesInternal AnalysisExternal AnalysisIndustry Analysis: Vodite2
INDUSTRY ANALYSIS: SONITE3
Stock Price Index (base 1,000)4
Current return on investment5
MARKET SHARES6
Total sonite market share7
Total sonite market share8
Total sonite market share9
Total sonite market share10
Total sonite market sharePeriod 411
Total sonite market share12
INDUSTRY SALES13
Sonite sales14
Industry cumulative sales ($)15
Cumulative sonite sales ($)16
INDUSTRY GROWTH RATES17
Market segment growth(forecasts not to scale) 18
Internal analysisFirm I19
Units sold by year20
Cumulative brand sales ($)21
Cumulative costs22
Contribution after marketing by brand23
GROWTH SHARE MATRIX: SONITE24
EXTERNAL ANALYSISCOMPETING FIRMS25
Competition: year 5 dataSegments with competing brands26
Competitive advertising: Sonite27
Competitive sales force: Specialty stores28
Competitive sales force: Department stores29
Competitive sales force: mass merchandisers30
Evolution of Retail Sales for Sonite Market31
Competitors by segment32
Buffs: sigh, safe, seed33
High earners: side, sake34
Professionals: sipr, sell, side, sake35
Singles: sis, soap, sell36
Others: sect, sold, soda, sell37
INDUSTRY ANALYSIS: VODITE38
Total Vodite Market Share(Retail sales)39
Vodite Sales40
Market Segment Growth(forecasts not to scale)41
Internal analysis42
costs43
Growth share matrix: vodite44
Vino, year 5Retail Sales (K$) :? ? 49094 Contribution after marketing (K$): -878 45
External analysis46
Vodite sales force47
Competitive advertising: vodite48
Evolution of Retail Sales for Vodite Market49
Vodite: innovators50
Early adopters51
followers52
Vodite industry53
Vodite distribution coverage54

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